02 / Farmer Network

Farmer Relationship Cockpit

Network health, loyalty, and support coverage

Farms & GIS Procurement
600
Total Farmers
↑ 12 this month
85%
App Willing
↑ Strong
62.5%
Support Coverage
→ +2% this week
2.28 ha
Avg Farm Size
→ Stable

Farmer Growth

Province Split

Loyalty Status

450Loyal
98Multi-buyer
52At Risk

Farmer Expectations

Track production
See their own output data
37.5%
Easy to use
Simple Vietnamese-first flows
30%
Better support
Service history & follow-up
25%

Service & Visit Planner

Cluster Staff Last Service Next Action Priority
Phu Hoa / Vinh Cuu Field Officer 01 7 days ago Yield forecast + boundary High
Ham Tan / Duc Linh Binh Thuan Officer 16 days ago Offline sync + coaching Urgent
Di Linh / Bao Lam Lam Dong Officer 5 days ago Seedling support Normal

Support Visits (8 weeks)

Farmer 360 — Sample

High Loyalty Needs Mapping
Tran Thi B
Dong Nai • 1.8 ha • 1,800 kg/yr
Tier A
Service
Seedlings, 2 visits this quarter
Healthy
Data
GPS pending, smartphone user
Good

Adoption Risk

5
Non-smartphone farmers
30%
Poor internet coverage
87.5%
Smartphone usage
Low
Privacy concerns

Communication Channels

Zalo First Phone Fallback Field Visit